Introducing Loop Counts

Starting today, you’ll see loop counts on Vines in our iOS and Android mobile apps and on the web. Loop counts indicate how many times people have looped a video, including on Vine and in embeds across the web.  


Loop Counts

With this update, there’s now a new way for you to quickly get a sense of how popular and interesting a Vine may be –– based on how many times people watch a Vine loop. The number, which you can see in our mobile apps and on, updates in real time, so as you watch a video, you’ll know you’re watching with others at the same time. See for yourself:

Redesigned Home Feed

Additionally, the feeds in our Android and iPhone apps now feature a new design, offering you bigger edge-to-edge videos and a cleaner view of likes and comments.


Finally, we’ve revamped the Activity feed to make it easier to know what’s happening on your Vines. In addition to a new separation between New and Older Activity, you’ll also see a notification when your Vines surpass milestones (e.g., 25 or 100 likes).

A quick note: you may notice that some Vines show a “+” next to the loop count. We started tracking loop counts on April 3, 2014. For Vines created on or before this date, the number displayed only includes loops since then. The “+” sign indicates that the actual loop count is likely higher, as there were probably additional loops before April 3rd.

To learn more about loop counts, visit our help center. And as always, we’d love to hear your thoughts - tweet to us at @vineapp!

Download the latest version of Vine on Android and iOS, which are rolling out now, to view loop counts.

Posted by
Mike Kaplinskiy (@mkaplinskiy)
API Lead, Vine

Play the World Cup on Vine


The World Cup starts tomorrow, and we’ve introduced a new channel for you to experience the event from a unique perspective — through the eyes of people who are on the ground and closest to the action. The World Cup channel will make it easy for you to keep up with action on the field, the world’s reactions and other key moments as they unfold.

This is a new type of Vine channel. It focuses on an event, rather than a topic, letting you experience what’s happening as it happens. For the World Cup, you’ll be able to see videos created on-location and great content from key sources in Brazil, and more. As events take place and new videos are created during the games over the next 32 days, the World Cup channel will offer you a one-stop video hub for the world’s biggest sporting event.

The World Cup channel is available today on our mobile apps, and on the Vine website. To be a part of the World Cup conversation on Vine, be sure to include #WorldCup with your videos. Transport yourself to Brazil with Vine!

Posted by
Jason Mante (@jasonmante)
Editor, Vine has a new look


Up until now, the primary way to watch, share and discover Vine videos has been on your phone. We’ve heard from the Vine community that you sometimes want to explore Vine and view videos on your computer too. Today, we’re excited to introduce a brand-new version of, which adds a bunch of new features that will help you find and discover Vine videos on the web.

The first thing you’ll see when you visit the website is the Explore page, which features familiar channels like Places and Animals alongside Trending Tags and Popular Now. These sections are similar to what you already see in the mobile app. We’ve also introduced some new sections that feature hand-curated content, making it easier for you to find great videos and accounts.



You can access the Explore page even if you haven’t logged in. To view your home feed, simply sign in and then use the icons in the top left corner to navigate to other pages on the site, including home feed and Popular NowYou can also watch any feed in TV Mode


Finally, we’ve added a powerful, new search bar that will help you find what you’re looking for. Try searching by persontag, or even location to find your favorite content.

Check it out at

Posted by
Janessa Det (@jandet)
Web lead

Vine messages


Through short, looping videos the Vine community has come together to capture and share personal experiences and what’s happening in the world around us. Today’s update introduces an entirely new way to communicate with friends: through Vine messages.

From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine. We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution. Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine. 

To create your own Vine message (VM), select the new “Messages” option in the navigation menu, record a video and send it to your friends. You can send a VM to multiple people. Each conversation is one-to-one; if you want to send a video to eight friends, you will start eight separate conversations. Your messages inbox has two sections: Friends (people you know) and Other (people outside your network). If you want to receive messages only from the people you follow or know, you can turn off your Other inbox in Settings. To learn more about how to control what messages you see, visit our help center.

In addition to VMs, this release introduces colors to customize your profile. Go to Settings to view and select a profile color, which will be visible to other Vine users.

To start using Vine messages, download the latest version of Vine from the App Store or Google Play. And we’ve got a couple other features we didn’t talk about here, so follow @vineapp for tips and tricks.

Posted by Jason Toff (@jasontoff)
Product Manager